con·tent mar·ket·ing


  1. a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

    "social media is an integral part of content marketing"

Useful content should be at the core of your social media and online marketing. Traditional marketing is becoming less and less effective by the minute; as forward-thinking marketers, we know there is a better way. 

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.


Our team of content marketers, writers, videographers, photographers, and graphic artists can create content that fits your brand and goals. In addition, we curate the right third-party content and partner you with paid influencers that will increase your reach and audience.

  • Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

  • Content marketing is used by leading brands

  • Research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

Content marketing is good for your bottom line - and for your consumers. Specifically, there are three key reasons - and benefits - for enterprises that use content marketing:

  • Increased sales

  • Cost savings

  • Better customers who have more loyalty

Content is the present – and future – of marketing.


Relevant and valuable is the difference between content marketing and the other informational garbage people get from companies trying to sell them “stuff.” Companies send out information all the time – it’s just that most of the time it’s not very relevant or valuable. That’s what makes content marketing so important in today’s environment of thousands of marketing messages per person per day.

Marketing is impossible without great content.

Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

  • Social Media Marketing: Content marketing strategy comes before your social media strategy.

  • Social media is the vehicle for communicating and distributing interesting stories (content) across the internet. In turn, readers share the content they think is compelling.

  • SEO: Search engines reward businesses that publish quality, consistent content.

  • PR: Successful PR strategies address issues readers care about, not their business.

  • Advertising: For Online (PPC) and Social Media Advertising to work, you need great content behind it.

  • Inbound Marketing: Content is key to driving inbound traffic.

  • Content Strategy: Content strategy is part of most content marketing strategies. It is the creation, publication, and governance of useful, usable content.

© 2018 by Matrix Social Media

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